Correct John Gonce

INDIVIDUAL: John Gonce 
GROUP SIZE:
3
NATURE OF GROUP: 
Pro-bono guerilla public relations specialists operating under cover as “The Institute of Sociometry”. 
INCIDENCE OF SOCIOMETRY: 
Correct John Gonce

This report recently appeared in SHERBERT Issue 6Download the original article designed by SHERBERT Publisher (and is agent) Dan Weiss.

John Gonce, a Denver Realtor and perennial candidate for Denver City Council District 2, leaves unsolicited newsletters on the stoops and in the mailboxes of south west Denver Residents.

[Gonce] “has sold real estate in southwest Denver for 40 years with no violations in any transaction… He attended Ventura College of Law (he is not a lawyer) and two colleges overseas studying philosophy and political thought. He loves to champion the falsely accused.”

– from The Gonce Times

[The “PUBLISHER, Volume No. Issue No. and Date” of this issue of Gonce times were left at the template default and thus the specific catalog information of this particular issue of Gonce Times was never recorded.]

Each issue of The Gonce Times delves into John Gonce’s personal views on local politics and real estate. “When it comes to finance, real estate, and an understanding of Government John is most knowledgeable. He is a genius as a negotiator and financial areas.”

Unfortunately for John Gonce, he did not seem to have the same level of publishing acumen that he was blessed with in areas of finance. Fortunately for John Gonce, several issues of The Gonce Times slid across the desk of The Institute of Sociometry.

John Gonce’s grammar clearly begged for a copy editor. Ex: “For U.S. House of Representatives, Denver, we have in office Dianna DeGette. DeGette is so far to the left philosophically, if she went any further she would be in Hell. Where is Hell on this earth? For the past 100 years it has been in socialists and communists countries where ownership of real estate is often forbidden.” Since there were no copy editors on staff with The Institute of Sociometry, we assigned an IS agent specializing in design and commercial print publishing production to his file. If IS couldn’t help John Gonce with his message, we could at least spruce up his media.

John Gonce of 4451 South Wolcott Ct. Denver, Colorado 80236 received an unsolicited 12 x 15 mailer:

Our mailer to John Gonce – there is only one listed in the Denver white pages and the address IS in council district 2 – contained the following:

• Three issues of The Gonce Times enlarged to 11 tabloid sized sheets and extensively annotated in red pen with technical design and print-publishing suggestions. Sample:

• A print out with specific instructions on installing a pirated copy of Adobe® In-Design™ v. 1.0 for Windows 95 – 98 – including a clean serial number.

• A CD installer for Adobe® In-Design™ v. 1.0 for Windows 95 – 98.

• A Red 3.5″ Diskette with our redesign of the most recent issue of The Gonce Times saved as an Adobe® In-Design™ v. 1.0 template.

• Hard Copy of the redesigned Gonce Times. < Before & After >

Since presumably receiving the mailer, John Gonce lost his City Council race. No more issues of The Gonce Times have since been distributed. We suspect that when John Gonce has finally mastered the Paragraph Styles Palette we will be seeing The Gonce Times with a fresh new look on the stoops south west Denver.

“RESPECT. REPLACE HATE WITH LOVE” – Tag line of the Gonce Times

///// UPDATE 06.19.14 /////

Though mentions of John Gonce and his perpetual failed bids for city office were quite common in Denver media in the late 90’s into the early 00’s no reports are brought up via google post-dating our report. We are pleased to note that when googling John Gonce our original version of thIS report comes up 4th in the search rankings.

///// UPDATE 07.06.17 /////

On June 8th this agent – the very same public relations specialist originally assigned to John Gonce’s case – received the following email via my sociometry.com email address:


On Jun 8, 2017, at 4:17 AM, Denver Business Recognition <info@center-local.org> wrote:

John Gonce Realty has been selected for the 2017 Denver Awards for Real Estate. For details and more information please view our website:

2017 Denver Awards – Real Estate

If you are unable to view the link above, please copy and paste the following into your web browser:

http://denverco.center-local.org/su7nl76p_JOHN-GONCE-REALTY

Best Regards,
Denver Business Recognition

Though intrigued, the initial email caught us at a busy time and we flagged it for later. We assumed the email was a press release for an award received by John Gonce and our past association with Mr. Gonce had landed us on an email list for Gonce related news. Revisiting the email, and corresponding link, a month later it became clear that this was an unfortunate mix-up.

Though there was a period of several years in which the #1 google search result for “John Gonce Reality” led to this very post, the search results had appeared to since self-correct. The current #1 result, however, Mantra.com, still incorrectly lists this website in the contact information for John Gonce Realty:

Screen Shot 2017-07-06 at 1.46.22 PM

The link to the Denver Business Recognition indicates that they are attempting to contact John Gonce Realty in order to notify him of the award, make this press release available to him, and to give him the opportunity to receive a an 8×10″ “full color sublimation” 2017 award plaque mounted on wood with a “black lacquer finish” and “beveled edge” for $149.99 or a 8×8.75″ 2017 “Hand-Polished Optical Crystal” with an “attractive crystal base” in a presentation box for $199.99 or BOTH for $229.98! In their FAQ Denver Business Recognition clarifies:

“Do I have to pay for an award to be a winner?

No, you do not have to pay for an award to be a winner. Award winners are not chosen based on purchases, however it is your option, to have us send you one of the 2017 Awards that have been designed for display at your place of business.”

Screen Shot 2017-07-06 at 2.02.20 PM

We felt like this was an excellent opportunity for John Gonce Reality as the award, according to Denver Business Recognition presented for; “Strategic Value [as a] Sales Tool, [and] Free Publicity! As John Gonce Realties former pro-bono public relations specialist this agent wanted to ensure John Gonce was provided with this award! The FAQ provided guidance for these type of mix-ups:

“There is an error in my company information – how can I fix this?
Changes to your company’s name, city, or category can be submitted to us via our Company Information Change page.”
Unfortunately the Company Information Change page did not have a field for contact information only business name, business category, and business city. So, we did our due diligence and excercised our “ethical and fiduciary duty” by replying to the Denver Business Recognition email:


Dear Denver Business Recognition,

I am a public relations specialist who worked, in my capacity as a special agent for the Institute of Sociometry, briefly for John Gonce Realty in the mid-90’s on a pro-bono basis. In fact, Mr. Gonce never asked for our help, we simply ascertained that he needed it and, did the relevant work, and mailed him the related materials. We have not actually had any personal correspondence with Mr. Gonce and do not have his email address. 

We have had a blog post regarding our work for Mr. Gonce on our website for some time and, consequently, our website has become associated – incorrectly – with John Gonce realty. Please take a minute to review the post titled “Correct John Gonce” as it will be relevant to our final query in this email.

We do, however, have the postal address for John Gonce Realty on file. As former pro-bono public relations specialists for John Gonce Realty, we feel it is our ethical and fiduciary duty in this matter to ensure Mr. Gonce is aware of this important recognition and award. So, we are asking you to send via certified postal mail your award announcement, and press release (and of course you should include your generous solicitation for your handsome awards) to: 

John Gonce Realty
attn: John Gonce
4451 South Wolcott Court
Denver, CO 80236 

And please reply to this email to confirm you’ve done so. If we don’t hear in the affirmative by 08/01/17 we will laser print all of the above mentioned materials and send them to Mr. Gonce with a letter of explanation on your behalf.

Also – in reviewing your award criteria and associated links we would like to be considered for the Denver Business Recognition Awards in the category of Public Relations or Marketing or Graphuc Design. This self-nomination is submitted on the merits of our pro-bono work for Mr. Gonce here and other more recent projects: see “WEDUPT” done for Denver Parks and Rec and “This Could Be Here” done – again in a pro-bono capacity – for Denver office of Planning and Development.

We look forward to your confirmation that you have sent these materials via post to Mr. Gonce and thank you for considering us for your award.

Sincerely,

Special Agent m[i]le[s]

–_-_ _–_ _—_ _ _–_ _–_–
http:// www.sociometry.com
– –
Institute of Sociometry
PO Box 44425
Denver CO
80201
USA!

 
 ///// STAY TUNED! /////

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